Building Owned Media Beyond Algorithms
How to build resilient owned media that does not depend on opaque platform algorithms, and turns attention into lasting equity.
9 min read·0Views·
Most brands still behave as if reach on major platforms is a function of effort: post more, get seen more. The reality is that organic visibility on large social platforms has been structurally declining for years, as feeds prioritize ads and short-form content that keeps users inside the platform rather than sending them to owned properties.
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