When ‘Resellable’ Becomes the New Luxury Signal
For MZ consumers, value is no longer what you pay, but what you can recover later. Resale and circularity are quietly rewriting branding.
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For a growing share of younger consumers, the real question at checkout is no longer “Can I afford this?” but “Can I resell this later?” The resale value of a product has moved from a niche concern to a primary filter in decision-making, especially among Millennials and Gen Z who grew up trading digital skins, sneakers, and limited editions.
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