Selling Aging: Inside the Longevity Economy

Aging used to be treated as a social cost. It is now one of the largest growth markets on the planet.

Globally, consumers over 50 already generate around USD 15 trillion in annual spending power, more than the GDP of China, and are on track to reach about USD 30 trillion by 2050.^[] In markets like South Korea, Japan, and much of Western Europe, the so-called longevity economy is no longer an emerging niche but the structural core of future demand.